Markup Calculator

Calculate the selling price, markup percentage, and gross profit margin for any product.

$
%

Selling Price

$70.00

Cost$50.00
Gross Profit$20.00
Markup %40.0000%
Gross Margin %28.5714%
Markup vs Margin Reference (Cost: $50.00)
MarkupSelling PriceGross ProfitMargin
10%$55.00$5.009.1%
20%$60.00$10.0016.7%
30%$65.00$15.0023.1%
40%$70.00$20.0028.6%
50%$75.00$25.0033.3%
75%$87.50$37.5042.9%
100%$100.00$50.0050.0%

How to Use the Markup Calculator

Select what you want to calculate:

  • Selling Price - given cost and markup %, find the selling price.
  • Cost Price - given selling price and markup %, find the cost.
  • Markup % - given cost and selling price, find the markup percentage.
  • Margin % - given cost and target gross margin, find the selling price.

Markup vs Margin Formulas

Selling Price = Cost x (1 + Markup%/100)
Markup % = (Selling Price - Cost) / Cost x 100
Gross Margin % = (Selling Price - Cost) / Selling Price x 100

Converting: Margin = Markup / (1 + Markup)
Markup = Margin / (1 - Margin)

Frequently Asked Questions

Markup is profit as a percentage of cost. Margin is profit as a percentage of selling price. A 50% markup on a $100 cost item gives a selling price of $150 and a gross margin of 33.3% (50/150). A 50% margin on a $100 cost item gives a selling price of $200 and a markup of 100%. These are not interchangeable. Accounting and pricing software usually displays margin; retail buyers usually think in markup.

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